MEGA Group USA Launches Exclusive
Social Media Program
March 21, 2012
MEGA Group USA launched MEGA Social Extend at their Convention March 17-20 in Orlando, Florida at the Marriott World Center. Social Extend, exclusive for MEGA Group USA members, is a turnkey social media program that allows members to have automatic content feeds from up to 10 manufacturer’s Facebook and Twitter accounts posted directly to the social media presence for their store. Members who sign up for the program simply choose which vendors they would like to receive content and how often. Feeds from these sites are then automatically sent to the dealers’ Facebook and Twitter pages providing ongoing informational and relative content to their customers.
Social media continues to grow and become a vital component in the way businesses connect with customers. A recent study conducted by the Consumer Electronics Association sites 25% of consumers look to social media to learn about promotions and deals. Social Media Examiner (www.socialmediaexaminer.com) stated in third quarter 2011 that there are now more than 800 million active Facebook users, with over 200 million added in 2011. The report also showed that over 80% of all Americans use a social network, spend more time on Facebook than any other U.S.website and nearly 23% of online time is spent on social networks.
In today’s market, retailers are busier than ever and many times struggle to consistently be active on their social media sites. Social Extend now provides MEGA Group USA members a turnkey social media strategy. For a monthly cost of $99, Netsertive will deliver selected content to their Facebook and Twitter accounts. Netsertive will work directly with dealers to help them build their social media following, determine how much or how little to post, how to highlight holiday promotions and key selling periods and provide guidance on periodic personal posts as needed. Acceptance of the program by members was extremely high with many members signing up for the service at the Convention.
“We are excited to bring our members Social Extend,” stated Scott McFarland, Director of Information Technology for MEGA Group USA. “While social media is extremely important to a retailer’s business, we realize that they may not have the time to implement. That’s why we launched this exclusive program that will help turn our dealers’ followers into loyal and repeat customers.”
Social Extend is another example of MEGA Group USA continuing to be the leader in Web Marketing. The Convention focused on online strategies including having dedicated workshops on Web Advertising, Search Engine Marketing strategies, and the importance of having a website featuring MEGA’s WebFronts Premium program. WebFronts Premium provides members a robust website featuring unlimited product catalog capabilities, advanced merchandising, price tools, unlimited shopping cart, advanced SEO techniques, automated rebate center and product comparison capabilities.
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