MEGA Group USA Outlines Fall Convention Highlights
Germantown, TN
July 11, 2014

“Nashville is by far our most popular location for our members”, says Rick Bellows, President, MEGA Group USA. “This year it will be even more exciting because we will be in the brand new Music City Center – a 2 million square foot state-of-the-art convention center. And along side of it is an also brand new Omni Center deluxe hotel where our members will enjoy first class accommodations. All of this is nearby Nashville’s exciting entertainment district where great food, fun and music is all within walking distance.”

Conventions are about great deals on products and services, and these will abound. Every one of MEGA’s vendor partners will have great buy-ins and specials for members in attendance. The buying frenzy kicks-off Saturday night with the always exciting MEGA MADNESS where extra HOT buys are made available for only 90-minutes!

One of MEGA Group USA’s key initiatives at this convention is a focus on the millennial generation in retail. MEGA has created seminars and panels on marketing to, and selling to, these younger members of the market. A keynote/panel, “Millennials & Retail” will be led by the Managing Director of The University of Alabama Sales Program, Joe Calamusa. MEGA will also be hosting an informative session for young retail business owners and managers entitled “Next Generation Retailers Workshop”. This newly formed group will meet and develop relationships with other retailers in similar environments while discussing common issues and challenges; positioning them to take retailing to the next level.

MEGA will also demonstrate new developments to the MEGA Digital Studio in-store digital display program. A full content library is now available – including new digital assets from vendors, and new MEGA specific content for services like financing and product protection. With Digital Studio, retailers can leverage their sales team and address "showrooming" with high-quality content to engage customers directly in their store with digital sign or tablet based options.

Product and business education sessions will be a big part of this convention. Nearly two full days will be devoted to a diverse number of topics including advertising, marketing, sales, and service. Specific attention will be paid to understanding and managing the many forms of digital marketing. Major vendors will conduct product training sessions for most categories.

An additional highlight at this convention will be Mattress University. Three sessions led by industry executives will cover sales training, digital marketing, retail operations and best practices as they relate specifically to the mattress business. David Perry, Executive Editor of Furniture Today will be the guest speaker at the Mattress U luncheon and will deliver updates on the Mattress industry and take questions from the audience.

“Since our last convention in March we have added many new members to the group who will be attending. We are looking forward to personally welcoming them to the MEGA Group family. Our entire staff is dedicated to making this our best and most productive convention ever”. Rick Bellows –President, MEGA Group USA.

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